The Metaverse: The Virtual Universe

The evolution of online social technologies dominates the conversation about the future of the digital ecosystem and The Virtual Universe. However, the change has already begun, and the path is fascinating.

The Metaverse, the evolution of online social technologies, has dominated the conversation about the future of the digital ecosystem in recent months, with many beginning to wonder how it will impact their lives and the world of business.

Companies are increasingly interested in entering this new universe and are betting on creating tools that will allow us to connect in ways that are not currently possible.

It is exciting to think that we are starting an innovation chapter. It is about the next era of social connections, where responsibility and inclusion will be cornerstones.

The Metaverse, The Virtual Universe

But how to tell this story now, when most of the technology needed to create the Metaverse is still years away? It is unknown territory and, at the same time, a unique moment for communication professionals who work in this space.

The Metaverse is not a product; it is a collective effort similar to the one that created the Internet and in which academia, governments, the private sector, and civil society collaborated.

Technology has given us the power to connect and express ourselves in more authentic ways in recent decades. When the Internet became accessible, we typed texts on websites and later on our phones.

Later, mobile technology gave us additional ways to experience the digital world. With the advent of cameras on cell phones, we shared photos and videos with friends.

How Much Could The Metaverse Be Worth?

The Virtual Universe

And now, the Metaverse. A world where people come together online and experience a sense of social presence. We see augmented reality, virtual reality, and the Metaverse as natural social technologies.

According to a study by Bloomberg Intelligence, in 2021, the value of the Metaverse was around $500 billion. It could rise fivefold by 2030.

Today we already share powerful stories in our region that are glimpses of the future vision of the Metaverse. And they allow us to illustrate the endless opportunities that these technologies will reveal in all areas.

Put our ideas in the digital world as if they were paper, and turn them into reality. It will change the way we think, process, or build. Touring a house before building it, going to a recital, or experiencing art exhibitions in museums around the world will be the new normal.

For example, Instagram filters and other augmented reality effects already hint at the immersive experience of the Metaverse.

Thousands of people in Latin America are making money designing Instagram filters and other augmented reality effects, and companies of all sizes are experimenting with these technologies.

Digital Worlds and New Tools

Digital worlds can be experienced in games like Roblox or immersive products that already impact the way we work, like Horizon Workrooms.

The pandemic accelerated remote work, and these new technologies allow virtual meetings in digital spaces, fostering closeness improving dynamics and collaboration between teams.

What we are going to tell about the daily development of these technologies is fascinating. And while we still have a long way to go for communication professionals, the journey has already begun.

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